Gasp !?!
For all you fellow Heineken lovers out there, they have released Heineken Premium Light... I already consider Heineken a light-ish beer, but apparently the "popularity" of Light beers and gatorade-wannabe-thirst-quenching-beers (see commercial with 'extreme' rollerblading during lunch... "If this is your idea of a power lunch, then this is your beer... Michelob Ultra"), has forced Heineken to some desperate measures. I'm not really sure what to expect, but it's worth a shot.
Interesting to note that in Holland, Amstel Light is known as just Amstel. Same beer, same packaging (minus the deletion of "Light")... It's just more marketable in the US as a Light Beer...
Interesting to note that in Holland, Amstel Light is known as just Amstel. Same beer, same packaging (minus the deletion of "Light")... It's just more marketable in the US as a Light Beer...
posted by B-Qbd at 11:01 AM
3 Comments:
I will try it, but I think this will only be around for about a year. I don't see it taking off.
And to add to Ben's comments about Amstel it should be noted that Heineken owns Amstel.
Oh, good point... I guess I took that for granted that everyone would be aware of it... thanks
Okay, I tried this new heinie light last night. It's not bad but I immediatly moved back to Heineken after giving it a try. Put it this way, I can drink about 15 Heineken's any given night, but now with Heinie Light I can drink 25.
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